Press Clipping
07/08/2024
Article
“We didn’t see any good coming from not having humans involved in the process of human creativity” an interview with Soundraw

In the last few years, artificial intelligence has gone from a novel new piece of tech to an inescapable behemoth of a subject. From boardrooms to bar smoking areas, the applications, implications and ethics of AI are hotly debated issues. While its ability to save time and even lives is undeniable, it’s fair to say that AI’s uses within the creative industries are a tricky topic for some. But as is often the case with new technologies, there are plenty of misconceptions surrounding the use of AI to create audio.