Press Clipping
08/05/2024
Article
AI Takes Center Stage In Media Production

The media world is changing fast, with artificial intelligence leading the charge. The conversation in many professional media circles is already turning to how much AI will be able to do and how many traditional creative jobs will be displaced as a consequence. Trailers such as “Nexus 1945” showcase some of what is possible even when applied by individual creators working on tiny budgets. But mainstream media production isn’t about tiny budgets. It’s about movies grossing a billion dollar or more across the globe. And that’s why tech giants like Google, OpenAI, Meta, Microsoft, and NVIDIA are all paying attention. A lot of the AI models these companies have built for text2video, 2D to 3D effects and developing animations from single frames are making waves. Yet, it's the smaller AI companies that are truly breaking new ground. Firms like Runway, LeyLine, Soundraw, Synthesia, and Ateliere are redefining how we might create, edit, and share content.